Design

In our globalized world, local cultures becomes more and more homogeneous and are recognized by the global community.
We want products that appear friendly, authentic make us think they aren’t mass produced even though we know they are.
We need to come back to our roots, our origins, and find reassuring stories in the products we buy, and of course in the spaces we live.

> THE LOFT/VINTAGE TREND
Mass production, considered too standardized, has now reached its limits. Beyond purely functional aspects, try and gain leverage for seduction and offer moments of hedonistic pleasure and happiness in a multi-sensorial, ornamental and playful environment.
We need to live more intensively, to celebrate life, and to transform the everyday life in unique & unbelievable little moments…
More is more and more, as well as less is more…

> THE LUXURY TREND
Today, more than half the world’s population live in an urban environment. It is forecast that by 2010, 60% of the population will be urban dwellers. Global warming, pollution, the drying up of natural resources and the everyday acceleration of urban life is driving the individual to define and adopt new strategies for well-being…

> THE ENVIRONMENTAL INTELLIGENCE TREND
Intelligent and sensitive, technology & design are no longer considered cold and inhuman; on the contrary, they blend into our environment making life easier.
Harmony with technology… designers speak about « simplexity », seemingly simple applications which are, in fact, increasingly more complex.

> THE SOFTNESS TREND
Images or emotions linked to objects and environments increasingly catch our attention.
In an era of star branding, products portray and transmit stories, images and fantasies.
Individuals create their unique story around a product or a brand they own.
Stories that evolve over time and create intense fleeting instants.
A plethora of style exercises comes out of this creative ease, a way of reinventing ourselves…

> THE PLAYTIME TREND